The X Factory
Monday, March 31st, 2008So last week we went to the mall here and ended up eating at The Cheesecake Factory. Do not let the name fool you: the so-called “factory” is actually a restaurant. Otherwise we probably wouldn’t have eaten there. I think they call themselves a factory because they want to emphasize that their cheesecakes are made by hand. It’s like reverse pscyhology, you know? Very tricky.
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